SPECX

WorkConcept studies · fall 2026

See it before you spend a dime.

Every SpecX project starts as a spec: a finished site built for a real local business before they’ve paid anything. Our first client specs are being built now in Shawnee and Tecumseh. Until they launch, here’s the kind of thinking that goes into each one.

Concept studies

Three businesses, three different problems.

These are concepts for made-up businesses, built to show range. No client, no invented results. Just how we’d approach the brief.

  1. Homepage of the Cedar & Stone concept site

    Cedar & Stone

    Landscaping · Shawnee area

    A landscaping crew that wins on honesty, not photos.

    The site leads with the thing competitors skip: every quote starts with an in-person walkthrough. Calm forest palette, editorial serif, and a process section that answers "what happens after I call?" before anyone has to ask.

    • Lead with the walkthrough
    • Firm quotes in 48 hrs
    • Built for phones
  2. Homepage of the Marlowe & Finch concept site

    Marlowe & Finch

    Boutique real estate · OKC metro

    A small brokerage that sells attention, not volume.

    Positioning built around a limit: fewer listings, more care each. Navy and brass, a high-contrast serif, and listings presented like a gallery so each home gets the room a postcard grid never gives it.

    • Positioning-first copy
    • Gallery-style listings
    • Consultation funnel
  3. Homepage of the Ember Roasting Co. concept site

    Ember Roasting Co.

    Small-batch coffee · Direct to consumer

    A roaster whose whole pitch is freshness.

    Everything points at one promise, shipped within 48 hours of roasting. Dark, warm, product-forward, with pricing visible above the fold and a three-roast lineup instead of a catalog nobody finishes.

    • Price above the fold
    • Subscription path
    • One clear promise

Coming soon

Real case studies, real numbers.

Once our first specs go live, each one lands here: the old site next to the new one, and what changed after launch. Load time, Lighthouse score, calls and form fills. Nothing rounded up.

Load time
Before → After
Lighthouse
Score
Calls & forms
Per month
Built in
Days
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